Privacy Policy

Personal Contact Information

V-Thru may collect the following information from users of our site: first name, last name, phone and contact numbers, e-mail address, GPS location (collectively, "Personally Identifiable Information" or "PII"). In addition, V-Thru may collect information regarding V-Thru account holders' past V-Thru orders, favorite stores, customer service inquiries, service/store reviews and certain social networking preferences (e.g. pages you "Like" or "Recommend"). V-Thru also uses web analytics software to track and analyze traffic on the site in connection with V-Thru advertising and promotion of V-Thru services. V-Thru may publish these statistics or share them with third parties without including PII. Non-Personally Identifiable Information (or "Non-PII") is aggregated information, demographic information and any other information that does not reveal your specific identity. We and our third party service providers may collect Non-PII from you, including your MAC address, your computer type, screen resolution, OS version, Internet browser and demographic data, for example your location, gender and date of birth and we may aggregate PII in a manner such that the end-product does not personally identify you or any other user of the Site, for example, by using PII to calculate the percentage of our users who have a particular telephone area code. We and our third party service providers may also use cookies, pixel tags, web beacons, and other similar technologies to better serve you with more tailored information and facilitate your ongoing use of our Site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit IP Addresses are the Internet Protocol addresses of the computers that you are using. Your IP Address is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever users visit the Site, along with the time(s) of such visit(s) and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many websites.

Use of Your Information

V-Thru uses PII to create users' V-Thru accounts, to communicate with users about V-Thru services, to offer users additional services, promotions and special offers and to charge for purchases made through V-Thru. Users may affirmatively opt-out of receiving promotional communications from V-Thru by visiting Personal account page and providing V-Thru with their email address via the opt-out link. V-Thru may also use PII to enforce V-Thru terms of use and service. V-Thru uses cookies to remember users on the site and to enhance users' experience on the site. For example, when users with V-Thru accounts return to the site, cookies identify those users and allow the site to provide certain user-specific information such as V-Thru login information, choice of website language and country selection in addition to any other information we might collect in the future. V-Thru does not sell the information it collects to third parties. V-Thru shares collected PII to third-party vendors and service providers with whom V-Thru works to provide application programming interfaces ("APIs") and other functions for the site in connection with the delivery of V-Thru services. In addition, V-Thru shares users' V-Thru order content, special order instructions, first and last name, and telephone number with stores where users' orders are placed to the extent necessary to process those orders. V-Thru may also disclose PII to third parties such as attorneys, collection agencies, tribunals or law enforcement authorities pursuant to valid requests in connection with alleged violations of V-Thru terms of use and service or other alleged contract violations, infringement or similar harm to persons or property. User generated content posted through the site such as service/store reviews and certain social networking preferences (e.g. pages you "Like" or "Recommend") may be viewed by the general public. Accordingly, V-Thru cannot ensure the privacy of any PII included in such user generated content. Non-Personally Identifiable Information. Because Non-PII does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such Non PII, which does not personally identify you, with our affiliates and with other third parties, for any purpose. In some instances, we may combine Non-PII with PII (such as combining your name with your geographical location). If we do combine any Non-PII with PII, the combined information will be treated by us as PII hereunder as long as it is so combined. IP Addresses. We use IP addresses for purposes such as calculating site usage levels, helping diagnose server problems, and administering the site. We may also use and disclose IP Addresses for all the purposes for which we use and disclose PII. Please note that we treat IP Addresses, server log files and related information as Non-PII, except where we are required to do otherwise under applicable law.

ATM, Credit Cards And Payment Information

When you place an order through the website, you are required to select a method of payment. V-Thru uses third-party payment gateway and payment processing companies. V-Thru doesn’t store any credit card or debit card information.

Order Placement Informationr

Personal information required during the order process includes name, address, phone number, email address and other similar information used to identify you and complete an order. Personal information collected at our site will be shared with a store when processing your order. We have an agreement with all member stores, restricting disclosure or further processing of personal information provided to them by us. Your personal information will be used to notify you of your order status. Personal information will not be shared with any of our business partners or affiliates without your permission. It is treated as confidential, and will not be disclosed to outside parties, unless compelled by applicable legislation. We only send marketing emails to those people who have specifically requested to receive this information.

Navigation And Click Stream Data

As you browse our app, we gather navigational and click stream data that shows which pages you have visited, what kind of features you have used or how long you have stayed on a particular page etc. This information will not reveal your identity or be linked to you personally. We use this information to complete, support and analyze your purchases from us; to facilitate and improve your use of the website; to comply with any requirements of law; to serve, or have a third party serve specialized or relevant advertising content and/or recommendations to you on the website or on a third party’s website and for internal purposes. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order, and the analysis and support of your use of the website.

We May Use Advertising Companies To Serve Ads For Us

These companies may employ cookies and action tags to measure advertising effectiveness. They may also use this technology to serve specialized or relevant advertising content and/or recommendations to you on the website or on their websites. Any information that these third parties collect via cookies and action tags is completely anonymous and does not contain any personal contact information.


We don't sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize our services, content and advertising. If you do not want to receive marketing communications from us via e-mail or participate in our ad-customization programs, simply communicate your preference to us via e-mail or log onto your account at the website to change your relevant settings from my account link on the user main page.

Do We Disclose Your Personal Information?

We may disclose your information to our staff and to third parties involved in the delivery of your order, and the analysis and support of your use of the website. We may disclose your information if necessary to protect our legal rights, if the information relates to actual or threatened harmful conduct, or we have good faith belief that such action is necessary to (1) conform to the requirements of law or comply with governmental orders, court orders, or legal process served on us or (2) to protect and defend our property or other rights, the users of the website or the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk protection.


When you visit our site, our server sends your computer a "cookie." This cookie is a small packet of information that identifies you as a user of our system. Cookies save you time by retaining your contact information. Cookies do not deliver viruses, and can only be read by the server that sent you the cookie. You have the ability to accept or decline cookies by modifying the settings in your browser. Please bear in mind however, that you may not be able to use all the features of our site if cookies are disabled.

Protection of Your Personal Information

Our website has secure pages to collect user information and most critical data is stored in encrypted form. We use various technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. Our servers use Secure Sockets Layer (SSL) and encryption technology that works with Microsoft Internet Explorer, Firefox, Safari and Chrome.


We use reasonable organizational, technical and administrative measures to protect PII under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not send us sensitive information through email. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us in accordance with the "Contacting Us" section below (note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem).

Third parties

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including without limitation any of our affiliates and any third party operating any site to which this site contains a link. The inclusion of a link on the site does not imply endorsement of the linked site by us or by our affiliates.

Privacy Policy Amendment

V-Thru may change this Privacy Policy at any time by publishing the new version on the website.

Verifying, Updating And Amending Personal information

You can update your personal information at any time by logging-in to your membership account and accessing "My Account", where you can update your personal information mentioned in "Account Info" .